Concepts inImpedance coupling in content-targeted advertising
Advertising
Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
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Electrical impedance
Electrical impedance is the measure of the opposition that a circuit presents to the passage of a current when a voltage is applied. In quantitative terms, it is the complex ratio of the voltage to the current in an alternating current (AC) circuit. Impedance extends the concept of resistance to AC circuits, and possesses both magnitude and phase, unlike resistance which has only magnitude.
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Information retrieval
Information retrieval (IR) is the area of study concerned with searching for documents, for information within documents, and for metadata about documents, as well as that of searching structured storage, relational databases, and the World Wide Web. There is overlap in the usage of the terms data retrieval, document retrieval, information retrieval, and text retrieval, but each also has its own body of literature, theory, praxis, and technologies.
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World Wide Web
The World Wide Web (abbreviated as WWW or W3, commonly known as the Web, or the "Information Superhighway"), is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia, and navigate between them via hyperlinks.
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Semantics
Semantics (from Greek: s¿mantiká, neuter plural of s¿mantikós) is the study of meaning. It focuses on the relation between signifiers, such as words, phrases, signs and symbols, and what they stand for, their denotata. Linguistic semantics is the study of meaning that is used to understand human expression through language. Other forms of semantics include the semantics of programming languages, formal logics, and semiotics.
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