The impact of web-based service on switching cost: evidence from Thai internet banking

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Authors: Rotchanakitumnuai Siriluck Thammasat University, Thailand
Mark Speece University of Alaska Southeast, Juneau, Alaska
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 11-18
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089555
The impact of web-based service on switching cost: evidence from Thai internet banking Published by ACM 2005 Article
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