A model for buyer's trust in the e-marketplace

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Authors: Myoung-Soo Kim Korea Advanced Institute of Science and Technology, Cheongryangri-dong, Dongdaemun-gu, Seoul, Korea
Jae-Hyeon Ahn Korea Advanced Institute of Science and Technology, Cheongryangri-dong, Dongdaemun-gu, Seoul, Korea
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 195-200
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089590
A model for buyer's trust in the e-marketplace Published by ACM 2005 Article
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