Making personalized recommendations to customers in a service-oriented economy: a quantitative model based on reputation and risk attitude

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Authors: Dickson K. W. Chiu Dickson Computer Systems, Hong Kong, China
Ho-fung Leung The Chinese University of Hong Kong, Hong Kong, China
Ka-man Lam The Chinese University of Hong Kong, Hong Kong, China
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 210-216
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089592
Making personalized recommendations to customers in a service-oriented economy: a quantitative model based on reputation and risk attitude Published by ACM 2005 Article
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