Research of trust on B2C electronic commerce

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Authors: Xiaochun Zeng Xi'an Jiaotong University, Xi'an, P.R. China
Jiaoyan Zeng Hunan Normal University, Changsha, P.R. China
Qiang Guo Xi'an Jiaotong University, Xi'an, P.R. China
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 221-225
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089594
Research of trust on B2C electronic commerce Published by ACM 2005 Article
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