Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China)

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Authors: Qi-Ying Su University of Portsmouth, Burnaby Terrace, Portsmouth, UK
Carl Adams University of Portsmouth, Burnaby Terrace, Portsmouth, UK
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 236-243
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089598
Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China) Published by ACM 2005 Article
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