Why are customers coming back to buy their airline tickets online? theoretical explanations and empirical evidence

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Authors: Otto Koppius RSM Erasmus University, DR Rotterdam, The Netherlands
Wouter Speelman RSM Erasmus University, DR Rotterdam, The Netherlands
Oliver Stulp RSM Erasmus University, DR Rotterdam, The Netherlands
Bart Verhoef RSM Erasmus University, DR Rotterdam, The Netherlands
Eric van Heck RSM Erasmus University, DR Rotterdam, The Netherlands
Why are customers coming back to buy their airline tickets online? theoretical explanations and empirical evidence Published by ACM 2005 Article
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Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 319-326
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089611

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