Brand recognition, service quality and price competition

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Authors: Sulin Ba University of Connecticut
Jan Stallaert University of Connecticut
Zhongju Zhang University of Connecticut
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 350-354
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089615
Brand recognition, service quality and price competition Published by ACM 2005 Article
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