The correlation study of eWOM and product sales predictions through SNA perspectives: an exploratory investigation by Taiwan's cellular phone market

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Authors: Jyun-Cheng Wang Tsing-Hua University, Hsin-Chu, Taiwan, P.R. China
Chui-Chen Chiu Chung Cheng University & Institute of Technology Management, Ming-Hsiung, Chia-Yi, Taiwan, P.R. China
Jr-jing Tang Chung Cheng University, Ming-Hsiung, Chia-Yi, Taiwan, P.R. China
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 666-673
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089670
The correlation study of eWOM and product sales predictions through SNA perspectives: an exploratory investigation by Taiwan's cellular phone market Published by ACM 2005 Article
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