The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: based on analytic hierarchy process

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Authors: Li Li Guangxi University, Nanning Guangxi, PR China
Wengui Su Guangxi University, Nanning Guangxi, PR China
Jian Jiang Guangxi University, Nanning Guangxi, PR China
Published in:
· Proceeding
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Pages 784-786
ACM New York, NY, USA ©2005
table of contents ISBN:1-59593-112-0 doi>10.1145/1089551.1089697
The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: based on analytic hierarchy process Published by ACM 2005 Article
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