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The dynamics of viral marketing
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Authors:
Jure Leskovec
Carnegie Mellon University, Pittsburgh, PA
Lada A. Adamic
University of Michigan, Ann Arbor, MI
Bernardo A. Huberman
HP Labs, Palo Alto, CA
Published in:
· Proceeding
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Pages 228 - 237
ACM
New York, NY
, USA
©2006
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ISBN:1-59593-236-4
doi>
10.1145/1134707.1134732
2006 Article
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· Downloads (12 Months): 73
· Downloads (cumulative): 1,365
· Citation Count: 74
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e-commerce
economics
economics
recommender systems
viral marketing
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