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Predictive modeling of first-click behavior in web-search

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Authors: Maeve O'Brien University College Dublin, Ireland
Mark T. Keane University College Dublin, Ireland
Barry Smyth University College Dublin, Ireland
Published in:
· Proceeding
WWW '06 Proceedings of the 15th international conference on World Wide Web
ACM New York, NY, USA ©2006
table of contents ISBN:1-59593-323-9 doi>10.1145/1135777.1136000
Predictive modeling of first-click behavior in web-search Published by ACM 2006 Article
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