The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries

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Author: Bernard J. Jansen The Pennsylvania State University, University Park, Pennsylvania
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ACM Transactions on the Web (TWEB) TWEB Homepage archive
Volume 1 Issue 1, May 2007
Article No. 3
ACM New York, NY, USA
table of contents doi>10.1145/1232722.1232725
The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries Published by ACM 2007 Article
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