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Investigating the relevance of sponsored results for web ecommerce queries
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Author:
Bernard J. Jansen
The Pennsylvania State University, University Park, PA
Published in:
· Proceeding
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Pages 857-858
ACM
New York, NY
, USA
©2007
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ISBN: 978-1-59593-597-7
doi>
10.1145/1277741.1277944
2007 Article
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· Downloads (12 Months): 38
· Downloads (cumulative): 430
· Citation Count: 0
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design
ecommerce searching
experimentation
human factors
search process
sponsored links
sponsored results
sponsored search
web search engines
web searching
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