Practical guide to controlled experiments on the web: listen to your customers not to the hippo

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Authors: Ron Kohavi Microsoft, Redmond, WA
Randal M. Henne Microsoft, Redmond, WA
Dan Sommerfield Microsoft, Redmond, WA
Published in:
· Proceeding
KDD '07 Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining
Pages 959-967
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-609-7 doi>10.1145/1281192.1281295
Practical guide to controlled experiments on the web: listen to your customers not to the hippo Published by ACM 2007 Article
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