Towards a pay-per-action model in sponsored search

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Authors: Mohammad Mahdian Yahoo! Inc., Santa Clara, CA
Kerem Tomak Yahoo! Inc., Santa Clara, CA
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 87-88
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282118
Towards a pay-per-action model in sponsored search Published by ACM 2007 Article
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· Citation Count: 2


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