Keyword generation for search engine advertising using semantic similarity between terms

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Authors: Vibhanshu Abhishek The Wharton School, Philadelphia, PA
Kartik Hosanagar The Wharton School, Philadelphia, PA
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 89-94
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282119
Keyword generation for search engine advertising using semantic similarity between terms Published by ACM 2007 Article
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