An empirical analysis of paid placement in online advertising

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Authors: Anindya Ghose New York University, New York, NY
Sha Yang New York University, New York, NY
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 95-96
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282120
An empirical analysis of paid placement in online advertising Published by ACM 2007 Article
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