An empirical investigation of the performance of online sponsored search markets

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Authors: Animesh Animesh University of Maryland, College Park, MD
Vandana Ramachandran University of Maryland, College Park, MD
Siva Viswanathan University of Maryland, College Park, MD
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 153-160
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282132
An empirical investigation of the performance of online sponsored search markets Published by ACM 2007 Article
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