DTMC: an actionable e-customer lifetime value model based on markov chains and decision trees

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Authors: Peter Paauwe Erasmus University, Rotterdam, Netherlands
Peter van der Putten Leiden University, Leiden, Netherlands
Michiel van Wezel Erasmus University, Rotterdam, Netherlands
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 253-262
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282147
DTMC: an actionable e-customer lifetime value model based on markov chains and decision trees Published by ACM 2007 Article
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· Citation Count: 3


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