Air Canada's customer-centric model: a-la-carte pricing and technological transformation

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Authors: Patrick Khoury Air Canada, Chicago, IL
Nelson Granados Pepperdine University, Malibu, CA
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 265-266
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282151
Air Canada's customer-centric model: a-la-carte pricing and technological transformation Published by ACM 2007 Article
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