Impact of social influence in e-commerce decision making

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Authors: Young Ae Kim KAIST Business School, Seoul, South Korea
Jaideep Srivastava University of Minnesota, Minneapolis, MN
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 293-302
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282157
Impact of social influence in e-commerce decision making Published by ACM 2007 Article
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