Efficiency analysis for display ads and contextual search

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Authors: Yung-Ming Li National Chiao Tung University: Taiwan, Hsinchu, Taiwan Roc
Jhih-Hua Jhang-Li National Chiao Tung University: Taiwan, Hsinchu, Taiwan Roc
Yi-Lin Lee National Chiao Tung University: Taiwan, Hsinchu, Taiwan Roc
Published in:
· Proceeding
ICEC '07 Proceedings of the ninth international conference on Electronic commerce
Pages 361-368
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-700-1 doi>10.1145/1282100.1282168
Efficiency analysis for display ads and contextual search Published by ACM 2007 Article
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