Understanding luxury in the premium automotive industry

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Authors: Bernadette Law Cranfield University, Cranfield, Bedford, England
Stephen Evans Cranfield University, Cranfield, Bedford, England
Published in:
· Proceeding
DPPI '07 Proceedings of the 2007 conference on Designing pleasurable products and interfaces
Pages 168-179
ACM New York, NY, USA ©2007
table of contents ISBN: 978-1-59593-942-5 doi>10.1145/1314161.1314176
Understanding luxury in the premium automotive industry Published by ACM 2007 Article
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· Citation Count: 0


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