Data-driven persona development

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Authors: Jennifer (Jen) McGinn Sun Microsystems, Inc., Burlington, MA, USA
Nalini Kotamraju Sun Microsystems, Inc., Menlo Park, CA, USA
Published in:
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· Proceeding
CHI '08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Pages 1521-1524
ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-60558-011-1 doi>10.1145/1357054.1357292
Data-driven persona development Published by ACM 2008 Article
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