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Using the wisdom of the crowds for keyword generation
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Authors:
Ariel Fuxman
Microsoft Research, Mountain View, CA, USA
Panayiotis Tsaparas
Microsoft Research, Mountain View, CA, USA
Kannan Achan
Microsoft Research, Mountain View, CA, USA
Rakesh Agrawal
Microsoft Research, Mountain View, CA, USA
2008 Article
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· Citation Count: 42
Published in:
· Proceeding
WWW '08
Proceedings of the 17th international conference on World Wide Web
Pages 61-70
ACM
New York, NY
, USA
©2008
table of contents
ISBN: 978-1-60558-085-2
doi>
10.1145/1367497.1367506
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Tags:
absorbing random walks
algorithms
keyword generation
markov random fields
query click logs
sponsored search
web-based services
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