Interactive media normally refers to products and services on digital computer-based systems which respond to the user¿s actions by presenting content such as text, graphics, animation, video, audio, etc.
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Web 2.0
Web 2.0 is a loosely defined intersection of web application features that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
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User-generated content
User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public.
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Picasa
Picasa is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website, originally created by a company named Lifescape (which at that time may have resided at Idealab) in 2002 and owned by Google since 2004. "Picasa" is a blend of the name of Spanish painter Pablo Picasso, the phrase mi casa for "my house", and "pic" for pictures (personalized art).
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Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. Yahoo reported in June 2011 that Flickr had a total of 51 million registered members and 80 million unique visitors.
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Video game culture
Video game culture is a form of new media culture that has been influenced by video games. As computer and video games have increased exponentially in popularity over time, they have caused a significant influence upon popular culture. This form of entertainment has spawned many fads. Video game culture has evolved in time, particularly in connection with internet culture. Today, the impact of computer and video games can be seen in politics, television, popular music, and Hollywood.
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YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
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Scalability
In electronics scalability is the ability of a system, network, or process, to handle growing amount of work in a capable manner or its ability to be enlarged to accommodate that growth. For example, it can refer to the capability of a system to increase total throughput under an increased load when resources (typically hardware) are added.
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