Optimizing query rewrites for keyword-based advertising

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Authors: Azarakhsh Malekian University of Maryland, College Park, MD, USA
Chi-Chao Chang Yahoo!, Sunnyvale, CA, USA
Ravi Kumar Yahoo! Research, Sunnyvale, CA, USA
Grant Wang Yahoo!, Sunnyvale, CA, USA
Optimizing query rewrites for keyword-based advertising Published by ACM 2008 Article
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· Proceeding
EC '08 Proceedings of the 9th ACM conference on Electronic commerce
Pages 10-19
ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-60558-169-9 doi>10.1145/1386790.1386793

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