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Do social networks improve e-commerce?: a study on social marketplaces

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Authors: Gayatri Swamynathan University of California at Santa Barbara, Santa Barbara, CA, USA
Christo Wilson University of California at Santa Barbara, Santa Barbara, CA, USA
Bryce Boe University of California at Santa Barbara, Santa Barbara, CA, USA
Kevin Almeroth University of California at Santa Barbara, Santa Barbara, CA, USA
Ben Y. Zhao University of California at Santa Barbara, Santa Barbara, CA, USA
Do social networks improve e-commerce?: a study on social marketplaces Published by ACM 2008 Article
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· Proceeding
WOSN '08 Proceedings of the first workshop on Online social networks
ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-60558-182-8 doi>10.1145/1397735.1397737

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