Economic and business dimensions: Search engine advertising

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Authors: Avi Goldfarb University of Toronto
Catherine Tucker MIT Sloan School of Management
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Communications of the ACM - Remembering Jim Gray CACM Homepage archive
Volume 51 Issue 11, November 2008
Pages 22-24
ACM New York, NY, USA
table of contents doi>10.1145/1400214.1400222
Economic and business dimensions: Search engine advertising Published by ACM 2008 Article
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