Trust perception in internet shopping: comparative study of customers in Japan and South Korea

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Authors: Kanokwan Atchariyachanvanich National Institute of Informatics, Tokyo, Japan
Noboru Sonehara National Institute of Informatics, Tokyo, Japan
Published in:
· Proceeding
ICEC '08 Proceedings of the 10th international conference on Electronic commerce
Article No. 9
ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-60558-075-3 doi>10.1145/1409540.1409552
Trust perception in internet shopping: comparative study of customers in Japan and South Korea Published by ACM 2008 Article
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