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Testing media richness theory to explain consumers' intentions of buying online

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Authors: Eric Brunelle HEC Montreal, Montreal, Quebec, Canada
Josée Lapierre École Polytechnique de Montréal, Montreal, Quebec
Published in:
· Proceeding
ICEC '08 Proceedings of the 10th international conference on Electronic commerce
ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-60558-075-3 doi>10.1145/1409540.1409582
Testing media richness theory to explain consumers' intentions of buying online Published by ACM 2008 Article
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