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The value of personalised recommender systems to e-business: a case study
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Authors:
M. Benjamin Dias
Unilever Corporate Research, Bedfordshire, United Kingdom
Dominique Locher
LeShop.ch, Chemin du Dévent, Switzerland
Ming Li
Unilever Corporate Research, Bedfordshire, United Kingdom
Wael El-Deredy
University of Manchester, Manchester, United Kingdom
Paulo J.G. Lisboa
Liverpool John Moores University, Liverpool, United Kingdom
2008 Article
Short paper
Bibliometrics
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· Downloads (12 Months): 190
· Citation Count: 1
Published in:
· Proceeding
RecSys '08
Proceedings of the 2008 ACM conference on Recommender systems
ACM
New York, NY
, USA
©2008
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ISBN: 978-1-60558-093-7
doi>
10.1145/1454008.1454054
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Tags:
business value creation
case study
commercial services
consumer products
e-commerce
economics
experimentation
performance
performance evaluation
personalisation
recommender systems
verification
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