Search advertising using web relevance feedback

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Authors: Andrei Z. Broder Yahoo! Research, Santa Clara, CA, USA
Peter Ciccolo Yahoo! Research, Santa Clara, CA, USA
Marcus Fontoura PUC-Rio, Rio de Janeiro, Brazil
Evgeniy Gabrilovich Yahoo! Research, Santa Clara, CA, USA
Vanja Josifovski Yahoo! Research, Santa Clara, CA, USA
Lance Riedel Yahoo! Research, Santa Clara, CA, USA
Search advertising using web relevance feedback Published by ACM 2008 Article
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· Proceeding
CIKM '08 Proceedings of the 17th ACM conference on Information and knowledge management
Pages 1013-1022
ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-59593-991-3 doi>10.1145/1458082.1458217

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