Comparing performance metrics in organic search with sponsored search advertising

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Authors:	Anindya Ghose	New York University, New York, NY
	Sha Yang	New York University, New York, NY

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ADKDD '08 Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising

ACM New York, NY, USA ©2008
table of contents ISBN: 978-1-60558-277-1 doi>10.1145/1517472.1517475

	2008 Article
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