Bid optimization for broad match ad auctions

Full Text: PdfPdf Buy this ArticleBuy this Article
Authors: Eyal Even Dar Google Research, New York, NY, USA
Vahab S. Mirrokni Google Research, New York, NY, USA
S. Muthukrishnan Google Research, New York, NY, USA
Yishay Mansour Google Research and Tel-Aviv University, New York, NY, USA
Uri Nadav Tel-Aviv University, Tel-Aviv, Israel
Bid optimization for broad match ad auctions Published by ACM 2009 Article
Bibliometrics Data  Bibliometrics
· Downloads (6 Weeks): 7
· Downloads (12 Months): 87
· Downloads (cumulative): 441
· Citation Count: 8

Published in:
Cover Image
 
· Proceeding
WWW '09 Proceedings of the 18th international conference on World wide web
Pages 231-240
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-487-4 doi>10.1145/1526709.1526741

Tools and Resources

Share:

|
feedback Feedback | Switch to single page view (no tabs)

Powered by The ACM Guide to Computing Literature


The ACM Digital Library is published by the Association for Computing Machinery. Copyright © 2013 ACM, Inc.
Terms of Usage   Privacy Policy   Code of Ethics   Contact Us

Useful downloads: Adobe Acrobat    QuickTime    Windows Media Player    Real Player
The ACM Guide to Computing Literature
All Tags
Export Formats
 
 
Save to Binder