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Bid optimization for broad match ad auctions
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Authors:
Eyal Even Dar
Google Research, New York, NY, USA
Vahab S. Mirrokni
Google Research, New York, NY, USA
S. Muthukrishnan
Google Research, New York, NY, USA
Yishay Mansour
Google Research and Tel-Aviv University, New York, NY, USA
Uri Nadav
Tel-Aviv University, Tel-Aviv, Israel
2009 Article
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· Downloads (12 Months): 27
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· Citation Count: 14
Published in:
· Proceeding
WWW '09
Proceedings of the 18th international conference on World wide web
Pages 231-240
ACM
New York, NY
, USA
©2009
table of contents
ISBN: 978-1-60558-487-4
doi>
10.1145/1526709.1526741
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Author Tags
ad auctions
algorithms
bid optimization
design and analysis of algorithms
economics
economics
information systems
optimal bidding
sponsored search
theory
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