General auction mechanism for search advertising

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Authors: Gagan Aggarwal Google, Inc., Mountain View, CA, USA
S. Muthukrishnan Google, Inc., New York, NY, USA
Dávid Pál University of Waterloo, Waterloo, ON, Canada
Martin Pál Google, inc., New York, NY, USA
General auction mechanism for search advertising Published by ACM 2009 Article
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· Proceeding
WWW '09 Proceedings of the 18th international conference on World wide web
Pages 241-250
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-487-4 doi>10.1145/1526709.1526742

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