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Member behavior in company online communities
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Authors:
Vanessa Rood
Georgia Institute of Technology, Atlanta, GA, USA
Amy Bruckman
Georgia Institute of Technology, Atlanta, GA, USA
Published in:
· Proceeding
GROUP '09
Proceedings of the ACM 2009 international conference on Supporting group work
Pages 209-218
ACM
New York, NY
, USA
©2009
table of contents
ISBN: 978-1-60558-500-0
doi>
10.1145/1531674.1531705
2009 Article
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· Downloads (6 Weeks): 6
· Downloads (12 Months): 58
· Downloads (cumulative): 533
· Citation Count: 0
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Tags:
brand
branding
company online communities
design
human factors
online brand community
online communites
web-based interaction
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