Subtle persuasion: the unobtrusive effect of website-banner congruence on trust

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Authors: Peter de Vries University of Twente, AE Enschede, The Netherlands
Thomas J. L. van Rompay University of Twente, AE Enschede, The Netherlands
Published in:
· Proceeding
Persuasive '09 Proceedings of the 4th International Conference on Persuasive Technology
Article No. 16
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-376-1 doi>10.1145/1541948.1541971
Subtle persuasion: the unobtrusive effect of website-banner congruence on trust Published by ACM 2009 Article
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