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A behavior model for persuasive design

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Author: BJ Fogg Stanford University
Published in:
· Proceeding
Persuasive '09 Proceedings of the 4th International Conference on Persuasive Technology
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-376-1 doi>10.1145/1541948.1541999
A behavior model for persuasive design Published by ACM 2009 Article
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· Citation Count: 6


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