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Audience selection for on-line brand advertising: privacy-friendly social network targeting
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Authors:
Foster Provost
NYU & Media6degrees, New York, USA
Brian Dalessandro
Media6degrees, New York, USA
Rod Hook
Coriolis Ventures, New York, USA
Xiaohan Zhang
NYU & Media6degrees, New York, USA
Alan Murray
Coriolis Ventures, New York, USA
2009 Article
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· Downloads (6 Weeks): 38
· Downloads (12 Months): 332
· Citation Count: 6
Published in:
· Proceeding
KDD '09
Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
ACM
New York, NY
, USA
©2009
table of contents
ISBN: 978-1-60558-495-9
doi>
10.1145/1557019.1557098
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Upcoming Conference:
KDD '12
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Tags:
algorithms
data mining
design
experimentation
induction
on-line advertising
predictive modeling
privacy
social networks
user-generated content
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