Seven pitfalls to avoid when running controlled experiments on the web

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Authors: Thomas Crook Microsoft, Redmond, WA, USA
Brian Frasca Microsoft, Redmond, WA, USA
Ron Kohavi Microsoft, Redmond, WA, USA
Roger Longbotham Microsoft, Redmond, WA, USA
Seven pitfalls to avoid when running controlled experiments on the web Published by ACM 2009 Article
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KDD '09 Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining
Pages 1105-1114
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-495-9 doi>10.1145/1557019.1557139

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