A Markov chain model for integrating behavioral targeting into contextual advertising

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Authors:	Ting Li	Tsinghua University, Haidian District, Beijing, P.R. China and Microsoft Research Asia, Sigma Center, Haidian District, Beijing, P.R. China
	Ning Liu	Microsoft Research Asia, Sigma Center, Haidian District, Beijing, P.R. China
	Jun Yan	Microsoft Research Asia, Sigma Center, Haidian District, Beijing, P.R. China
	Gang Wang	Microsoft Research Asia, Sigma Center, Haidian District, Beijing, P.R. China
	Fengshan Bai	Tsinghua University, Haidian District, Beijing, P.R. China
	Zheng Chen	Microsoft Research Asia, Sigma Center, Haidian District, Beijing, P.R. China

	2009 Article
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ADKDD '09 Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising

Pages 1-9
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-671-7 doi>10.1145/1592748.1592750

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Tags: algorithms behavioral targeting click-through data contextual advertising data mining experimentation information search and retrieval markov chain model

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