Data-driven text features for sponsored search click prediction

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Authors: Benyah Shaparenko Cornell University, Ithaca, NY
Özgür Çetin Yahoo! Labs, New York, NY
Rukmini Iyer Yahoo! Labs, Santa Clara, CA
Published in:
· Proceeding
ADKDD '09 Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Pages 46-54
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-671-7 doi>10.1145/1592748.1592755
Data-driven text features for sponsored search click prediction Published by ACM 2009 Article
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· Citation Count: 8


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