Translating relevance scores to probabilities for contextual advertising

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Authors: Deepak Agarwal Yahoo! Research, Santa Clara, CA, USA
Evgeniy Gabrilovich Yahoo! Research, Santa Clara, CA, USA
Robert Hall Carnegie Mellon University, Pittsburgh, PA, USA
Vanja Josifovski Yahoo! Research, Santa Clara, CA, USA
Rajiv Khanna Yahoo! Research, Santa Clara, CA, USA
Translating relevance scores to probabilities for contextual advertising Published by ACM 2009 Article
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CIKM '09 Proceedings of the 18th ACM conference on Information and knowledge management
Pages 1899-1902
ACM New York, NY, USA ©2009
table of contents ISBN: 978-1-60558-512-3 doi>10.1145/1645953.1646260

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