Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers?

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Author: Jo Lumsden Aston University, Birmingham, UK
Published in:
· Proceeding
BCS-HCI '09 Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
Pages 214-223
British Computer Society Swinton, UK, UK ©2009
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Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers? 2009 Article
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