A novel click model and its applications to online advertising

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Authors: Zeyuan Allen Zhu Tsinghua University, Beijing, China
Weizhu Chen Microsoft Research Asia, Beijing, China
Tom Minka Microsoft Research Cambridge, Cambridge, United Kingdom
Chenguang Zhu Tsinghua University, Beijing, China
Zheng Chen Microsoft Research Asia, Beijing, China
A novel click model and its applications to online advertising Published by ACM 2010 Article
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· Proceeding
WSDM '10 Proceedings of the third ACM international conference on Web search and data mining
Pages 321-330
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-60558-889-6 doi>10.1145/1718487.1718528

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