Personalized click prediction in sponsored search

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Authors: Haibin Cheng Yahoo! Inc, Santa Clara, CA, USA
Erick Cantú-Paz Yahoo! Inc, Santa Clara, CA, USA
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· Proceeding
WSDM '10 Proceedings of the third ACM international conference on Web search and data mining
Pages 351-360
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-60558-889-6 doi>10.1145/1718487.1718531
Personalized click prediction in sponsored search Published by ACM 2010 Article
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· Citation Count: 12


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