Mining advertiser-specific user behavior using adfactors

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Authors: Nikolay Archak New York University, Leonard N. Stern School of Business, New York, NY, USA
Vahab S. Mirrokni Google Research, New York, NY, USA
S. Muthukrishnan Google Research, New York, NY, USA
Published in:
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· Proceeding
WWW '10 Proceedings of the 19th international conference on World wide web
Pages 31-40
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-60558-799-8 doi>10.1145/1772690.1772695
Mining advertiser-specific user behavior using adfactors Published by ACM 2010 Article
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