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Mining advertiser-specific user behavior using adfactors
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Authors:
Nikolay Archak
New York University, Leonard N. Stern School of Business, New York, NY, USA
Vahab S. Mirrokni
Google Research, New York, NY, USA
S. Muthukrishnan
Google Research, New York, NY, USA
Published in:
· Proceeding
WWW '10
Proceedings of the 19th international conference on World wide web
Pages 31-40
ACM
New York, NY
, USA
©2010
table of contents
ISBN: 978-1-60558-799-8
doi>
10.1145/1772690.1772695
2010 Article
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· Citation Count: 7
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Author Tags
ad auctions
clickthrough rate
conversion rate
economics
economics
information systems applications
measurement
online advertising
pagerank
performance
sponsored search
user behavior models
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