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Transfer learning for behavioral targeting
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Authors:
Tianqi Chen
Shanghai Jiao Tong University, Shanghai, China
Jun Yan
Microsoft Research Asia, Beijing, China
Guirong Xue
Shanghai Jiao Tong University, Shanghai, China
Zheng Chen
Microsoft Research Asia, Beijing, China
2010 Article
Poster
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· Citation Count: 2
Published in:
· Proceeding
WWW '10
Proceedings of the 19th international conference on World wide web
Pages 1077-1078
ACM
New York, NY
, USA
©2010
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ISBN: 978-1-60558-799-8
doi>
10.1145/1772690.1772812
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Tags:
algorithms
behavioral targeting
miscellaneous
transfer learning
user segmentation
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